Jazzing up BI: How we supercharged Cleartelligence's marketing and web presence
Mission
Cleartelligence is a modern data stack company offering end-to-end analytics and digital transformation services. It wanted to elevate its marketing and web presence to effectively communicate its position as a pioneer in analytics and business insights. And when the company turned to us with their design requests, we knew right away that we could level up their design game.
Outcome
Tenscope collaborated with Cleartelligence to revamp their website, strengthen their visual identity, create marketing graphics, and establish an ongoing design partnership. The result was a more visually appealing website, improved user experience, and consistent branding across all materials.
Impact
Cleartelligence’s unique visual identity differentiated itself from competitors, and Tenscope’s design contributions supported successful marketing efforts. The collaborative approach streamlined design processes, highlighting the value of professional design services.
A marketing campaign for Cleartelligence – a collaboration with Tableau
Highlights
- Pioneer in analytics and business insights.
- Has enabled more than 100,000 business users.
- Dedicated team of over 100 data professionals.
- More than 500 projects completed since 2011.
Objectives
Powering up their promotional assets
- Refresh the design to make the website more visually attractive.
- Inspire users and encourage them to explore the site further.
- Increase engagement through visually appealing graphics.
Tenscope has been like an extension of the marketing team since our earliest calls. Everyone I’ve worked with has been awesome at what they do, and great to work with. Highly recommend giving them a shot.
Approach
Cleartelligence, lacking an in-house design team, recognized the need for professional design services to enhance its marketing efforts. Initially, the company turned to us for assistance with updating its website. Fast forward to today, and our fruitful collaboration extends beyond the initial request. Tenscope regularly provides social media designs, supports webinar promotions with visual materials, and creates marketing campaigns for Cleartelligence.
Our design team worked closely with Cleartelligence's marketing team to understand their vision and goals. The team embarked on a comprehensive design process, starting with modernizing and redesigning Cleartelligence's website.
Cleartelligence aimed to differentiate itself in a crowded market of data services companies. It needed a website which communicated their commitment to quality and set them apart from standard data companies with similar-looking websites.
Cleartelligence is an established company with a significant client base. So when working on a redesign project we aimed to refresh the look but at the same time retain the familiarity of the brand to its users.
Visual identity
Visual identity and brand guidelines
The custom iconography, in combination with carefully selected colors, typography, and other UI elements, reinforced Cleartelligence's brand identity. In addition to the website redesign, we designed business cards incorporating the same style.
The font we used was Poppins, a modern, geometric sans-serif typeface designed by Indian Type Foundry. The font provides great readability for display use and creates a modern and elegant look.
The custom iconography, in combination with carefully selected colors, typography, and other UI elements, reinforced Cleartelligence's brand identity. In addition to the website redesign, we designed business cards incorporating the same style.
Brand book for Cleartelligence
Our design team provided branding guidelines which enabled Cleartelligence to maintain a consistent and recognizable visual presence across its marketing materials.
Visual identity
Visual identity and brand guidelines
The custom iconography, in combination with carefully selected colors, typography, and other UI elements, reinforced Cleartelligence's brand identity. In addition to the website redesign, we designed business cards incorporating the same style.
For the website, the Tenscope team:
- Created a unique visual language
- Designed custom iconography
- Simplified and modernized company’s logo
- Selected captivating imagery
- Designed bright visual elements
Tenscope also handled business card designs, ensuring a consistent and professional brand image.
Website redesign
Cleartelligence's website transformation effectively conveyed the company's commitment to quality and differentiated them in the market.
Marketing Graphics
Example of marketing visual designed for Cleartelligence
Our agile and collaborative approach allowed us to establish effective design processes and a long-term partnership with the client. We streamlined the design processes, allowing Cleartelligence to benefit from a single subscription and access a comprehensive design team of a Design Director, Project Manager, Web Designer, and Graphic Designer. And the regular feedback sessions with Cleartelligence played a crucial role in ensuring smooth and successful communication.
Visual identity
The redesigned website attracts more visitors and improves user engagement, contributing to increased brand recognition and customer trust. By modernizing Cleartelligence's website, creating a unique visual language, and delivering consistent marketing materials, Tenscope successfully elevated Cleartelligence's brand image and improved its marketing effectiveness.
Tenscope's social media designs, marketing campaigns, and other design contributions further supported Cleartelligence's marketing efforts, helping them achieve their desired objectives.
Our ongoing collaboration with Cleartelligence serves as a prime example of how our design studio acts as an extended design team and a reliable design partner for any requirement.
Tenscope has been an excellent partner! They’re perfect for SMBs like us who are looking to scale-up their marketing machine and need an agile, highly competent resource by their side as things begin to ramp up. They’ve overseen website redesign, UI/UX improvements, and digital production design with great responsiveness, attention to detail, and with a great eye for compelling visuals that work for our brand.
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