As someone who’s been working in start-ups for half her working life, please believe me when I tell you that when it comes to graphic design… You. Cannot. Do. It. Alone.
Sure, it’s tempting to try. Especially when your start-up is barely keeping afloat and you’re thinking about all the invoices burning a hole in your pocket. Rent. Wages. Insurance… The list goes on and there’s always that one bill you forget about till they send you the envelope stamped with a very rude ‘Final Payment Reminder’ in red. I mean, come on, it’s only been a month.
What some people don’t realize from the get-go is that as a start-up owner, you’re in charge of everything. That means everything from your light bulbs flickering for no reason to scrubbing your office toilet every week. Your wastepaper baskets don’t get magically emptied every evening anymore. It’s all on you. To put it simply, time is a premium. Heck, everyone’s time is precious but as a start-up owner, your time is the Wagyu Tomahawk of steaks. And so, here’s 5 reasons why you should invest in a graphic design subscription:
Time = Money
You’ve heard this saying before, but more than ever, you need to start drilling it in your mind now. The few hours you spend trying to figure out Photoshop could have been spent meeting potential clients or investors. Or even preparing for a pitch to venture capitalists which could have bought you the support you need for the next few years. Take it from us, some opportunity costs are just not worth it. Especially when it takes you 5 hours to do what a designer finishes in 5 minutes. Which brings us to our next point.
Different people have different strengths. Whatever your start-up is doing is your expertise. Focus on that and leave the design work to people who have actually studied design and know what they’re doing. It takes more than a good eye for design to churn out something that represents your company well. In a society where technology rules the world, first impressions are mostly made on your website, followed by your social media platforms. Whatever is on there needs to be your Sunday Best outfit. Your Microsoft WordArt skills are not going to help you here!
Ever seen a mother coo over a not-so-cute baby like he/she’s the cutest thing Earth ever produced? That’s you. When you’re this invested in your start-up (and understandably so!), sometimes you just don’t see the full picture. And that’s totally okay. When you outsource the work to graphic designers, they provide you with the fresh perspective that you may be missing. If you’re thinking Comic Sans is a great idea for your website - we are here to tell you (politely) no way. And no, Karen, we still don’t think bright green and orange are great colors for your nail salon’s website.
No commitment needed
As a start-up owner, there’s a lot to think about but mostly, you are just hoping that your business will be/will still be successful a few years down the road. And that’s why, rather than signing a contract with a marketing or PR agency, you’re much better off with a monthly subscription service. Also, when it comes to design, you want to find someone that really gets you. You wouldn’t commit to a relationship with someone after a first date, so why should your company? Try our design services for a month and see if you like it. If you like our work, great! If you don’t, you simply don’t continue. It’s as simple as that.
Give yourself a break
When all is said and done, isn’t it a good enough reason if it means it’s one less thing you have to worry about? There’s only so much your brain can handle. Always remember, you don't need to micromanage! The most successful entrepreneurs are the ones that delegate effectively.
I am sure that after reading this list, many other reasons crossed your mind. Here at Tenscope, we have made it our personal mission to satisfy your creative needs whatever they may be. Schedule a call with us today to find out how we can help you reach your vision!