Key takeaways

Clear communication

Honeybook has aconcise but simple way of communicating. For example, this little detail (No credit card required), helps a lot in motivating users to move forward.

As well as this simple metric that builds trust and works as a social proof.

Takeaway, be clear on what users can expect when they perform a certain action.

Control

Giving users control is a great way to keep them engaged. We can see here how users can customize their invoices and if they don’t feel like doing it now, they can do it later.

Takeaway, give users control where you can.